เพิ่มด้ายในการยก
เพิ่มด้ายในการยก
Experiential Marketing and Professional Event Participation Strategy
The Healux media team actively utilizes experiential marketing strategies that allow direct experience of product effectiveness and technical excellence. This approach aligns with the principles of 'emotion, empathy, participation, and diffusion' that are emphasized in modern marketing trends. Particularly for products such as aesthetic medical devices and cosmetics, where direct experience significantly influences purchasing decisions, this experiential marketing is an effective strategy for promoting Healux's products.
Healux actively participates in major industry events, such as introducing Healfusion for the first time at the KIMES International Medical Trade Exhibition held in Seoul in March 2022. Participation in such professional events is an important marketing channel that can effectively convey product value through direct product demonstrations and communication with experts. Additionally, in September 2022, Healux introduced Healfusion technology at a dedicated symposium held in conjunction with the Korean Society for Aesthetic, Plastic and Laser Medicine (DEMIRE), demonstrating efforts to build scientific credibility through professional academic events.
This participation in professional events enables networking and knowledge exchange with industry experts beyond simple product promotion, playing an important role in strengthening Healux's brand value and technological leadership. The media team is responsible for preparing communication materials for participation and presentations at these events and maximizing the impact of the events through press coverage activities.
The Healux media team delivers Healux's brand value and product excellence through various activities including operating its own digital platform like Healux TV, experiential marketing through professional event participation, strategic collaboration with external marketing agencies, and developing differentiated communication strategies for the global market. This integrated approach is adjusted to match the specialized product characteristics of medical beauty devices and cosmetics, demonstrating a dual targeting strategy considering both professionals and general consumers.
In particular, Healux's media strategy, which focuses on educational content and building professional networks, contributes to strengthening the brand's expertise and credibility beyond simple product promotion. Additionally, the use of various marketing channels and development of localized content for international market entry play an important role in establishing the company's position as a global enterprise.
Looking forward, the Healux media team is expected to continuously develop innovative media strategies that combine the strengths of traditional professional-centered communication while actively embracing new marketing trends such as social media, influencer marketing, and data-based targeting in an accelerating digital transformation environment. This balanced approach will be an important foundation for Healux to further strengthen its brand competitiveness in the domestic and international beauty medical markets.
